Stuart Armstrong

Sales and marketing best practices

With over 20 years experience in assisting companies achieve their strategic and communication objectives, Stuart has led in the creation and adoption of sales and marketing best practices.
Stuart's career is marked by an early recognition of the potential of digital media solutions to drive companies' productivity and performance. Prior to joining Digital View Media, Stuart was Vice President at Euro RSCG Meridian, a leading consulting firm to the consumer goods and retailing industries. In addition to his responsibilities with Meridian, Stuart also served as liaison to Euro RSCG Partners, a true integrated marketing communications agency. In this role, Stuart identified opportunities with existing and prospective clients to create media-neutral strategies utilizing a variety of marketing strategies and tactics.

Prior to Meridian, Stuart was VP of Sales for Gelco Information Network, a leading provider of trade management B2B solutions to the consumer goods industry. Previously, he served as President and Founding Partner of Performance Wave, Inc., which developed, sold and serviced the industry's first web-based Category and Promotional Management solution. Performance Wave was acquired by Gelco in April 1999.
His early career is highlighted with positions at Information Resources Inc. as Director of Product Management and Product Marketing and the founding in 1989 of one of the first B2B multimedia agencies in the US, L.A. Image.

Stuart is currently President of the Digital Screenmedia Association.