Contributors

Laura Davis-Taylor

Digital brand experiences

References

Laura is an 18-year agency veteran with a diverse background in traditional advertising, brand planning, interactive marketing, digital signage, merchandising, and retail/environmental design—all geared towards creating consumer-centric solutions for the business challenges of her clients. She is the VP of Global Retail Strategy for Creative Realities, LLC, a digital brand experience agency that specializes in bridging virtual digital experiences into physical environments. A well known in-store digital media expert, she chairs the POPAI Digital Signage Advocacy Committee and is a board member of the Digital Signage Expo. She co-authored her first book, Lighting Up the Aisle: Practices and Principles of In-store Digital Media, in 2007.



DCC Personal Vision

“One of the things that has hindered us as an industry the most is our inability to openly share best practices, case studies and exemplary examples of great digital content. The DCC is enabling this and it’s my greatest hope that we all support it—by doing so, we support each other.’’

company Creative Realities, LLC
activity VP Global Retail Strategy

Davis-Taylor - VP Global Retail Strategy
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Credits

The Digital Content Circle is a joint initiative of Dagobert and Arsenal Media, with contributions from numerous industry specialists dedicated to promoting best practices in content creation and project development for digital signage solutions.

Disclaimer

The information contained in the Digital Content Circle (DCC) website, including all written and audiovisual material, electronic addresses and hyperlinks, is intended to be viewed by the public and digital signage industry professionals. All content on the website cannot be reproduced in part or in full without the author’s permission. The DCC strives to ensure that the content of the site is accurate and reliable. However, since some of the material it contains comes from outsides sources, it may be inadvertently incorrect or obsolete.
Consequently, the DCC does not warrant or make any representation, explicit or implicit, as to the accuracy, completeness, relevance, reliability or accessibility of the contents of the DCC website. The DCC shall not incur any liability regarding the accessibility, accuracy, completeness or relevance of any piece of information on a site for which a link exists on the DCC site. Moreover, the presence of a hyperlink to another site in no way implies that the DCC has approved the site in question.
Neither the DCC, nor its officers or contributors, shall be held liable for any direct or indirect loss or damage that may occur or result from the use of or access to the content of the DCC website.

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