Digital brand experiencesReferences
Laura is an 18-year agency veteran with a diverse background in traditional advertising, brand planning, interactive marketing, digital signage, merchandising, and retail/environmental design—all geared towards creating consumer-centric solutions for the business challenges of her clients. She is the VP of Global Retail Strategy for Creative Realities, LLC, a digital brand experience agency that specializes in bridging virtual digital experiences into physical environments. A well known in-store digital media expert, she chairs the POPAI Digital Signage Advocacy Committee and is a board member of the Digital Signage Expo. She co-authored her first book, Lighting Up the Aisle: Practices and Principles of In-store Digital Media, in 2007.
DCC Personal Vision
“One of the things that has hindered us as an industry the most is our inability to openly share best practices, case studies and exemplary examples of great digital content. The DCC is enabling this and it’s my greatest hope that we all support it—by doing so, we support each other.’’