Contributors

Pat Hellberg

Consultant, digital signage

References

Pat Hellberg has a resume that few in the digital signage business can match. Eight years ago, Hellberg conceived of and launched Nike’s in-store digital communications program, taking the Nike Retail Network from a four-store pilot to more than 300 locations. As director of the network, he ran the network and led a creative team that produced award-winning content. After 19 years at Nike, Hellberg left the company to launch a digital signage consultancy. Using his experience and expertise, he has helped clients, large and small, plan, launch and grow their digital communications programs.



DCC Personal Vision

I focus on the message and how the audience engages with that message. I am passionate about this emerging industry (digital signage) and strongly believe the right content at the right time in the right place is critical.

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Credits

The Digital Content Circle is a joint initiative of Dagobert and Arsenal Media, with contributions from numerous industry specialists dedicated to promoting best practices in content creation and project development for digital signage solutions.

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