Mike Cearley

Creator at heart, published writer, long-time aspiring filmmaker

I fell in fascination with “OOH” about 5 years ago when I was leading up an initiative for a client to engage attendees in their booth at large conferences. We ended up developing a smart software solution that could serve up customized content based on each attendee’s data. We used touchscreens and tablets back when people were afraid to use them. And it was then that I really saw how powerful of an enabler technology was in reaching people on a device/through a medium that they didn’t have to own. Ever since, it’s just been a passion of mine, particularly with the rapid advancements of technology, to follow and put into practice how best to engage people when they’re outside of their homes.

I believe in a “new” OOH where the places and things around us have the ability to be turned “on” and in a lot of cases, people are the actual network. With the proliferation of the open web, everyone is connected, when they’re in and out of home, so this “new” OOH has to adapt to them, not the other way around. Physical screens are not needed for this type of engagement. Technology has changed that in a profound way.