Alex Hughes

DOOH creative production and direction

Alex Hughes is a Director at Amigo Digital. His career spans Digital Media, Moving Image & Television; he built the moving image department of Deepend, a new media agency founded in 1994, renowned for its creativity, that grew to over 200 people in 8 international offices.

He moved to ITV Network, the UK’s first commercial TV broadcaster, developing their web and Interactive TV (iTV) strategy and then MTV Networks Europe as New Platforms Director where he established and implemented the iTV Strategy for the 7 MTV channels; the backbone of which can currently be seen on MTV today.

Alex’s skills lie in developing effective creative communication strategies for brands across digital media. His experience encompasses all aspects of a business communications strategy – from design and branding to implementation and advertising. He has worked with some of the world’s top brands including Smirnoff, Baileys, FujiFilm, Boots, The FT, Volkswagen, and Calvin Klein.

That DOOH content becomes a considered part of the early planning stages of an advertising campaign development cycle that the DCC becomes a recognised, validated forum for the exchange of ideas in the DOOH space and that DOOH finally becomes a leading advertising medium that works for the benefit of both consumers and advertisers alike.