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PROJECT MODELING: ALIGNING STRATEGIES
The venue drives the medium
By Lionel Tepper, ScreenMedia Daily Jan 19, 2011 Comments 0
Content development represents one of the biggest challenges—and ongoing expenses—for digital signage networks. The type of content that you need to acquire for your network is driven by the nature of the venue. The challenge for...
Ensure creative is involved from the start
By Denys Lavigne, Arsenal Media Inc., Arsenal Integrated Jan 24, 2011 Comments 0
The content team for a digital signage project is probably best positioned to ensure success, but ironically those people are often brought into projects as an after-thought. The creative people need to have a seat at the planning table...
Getting a project right, from the start
By Denys Lavigne, Arsenal Media Inc., Arsenal Integrated Jan 24, 2011 Comments 0
The digital signage industry has been attracting a lot of interest lately as an intriguing and effective new medium. It’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many...
Amplifying the customer experience
By Brian Ardinger, Nanonation Jan 24, 2011 Comments 0
Today’s customers expect more from their shopping, dining, and travel experiences. Interrupting customers with unwanted or uninspired messaging can wreck a brand and the experience in the process. Yet, too many companies view digital signage...
Get to the perfect story
By Paul Flanigan, Experiate Jan 24, 2011 Comments 0
The past few years have seen an explosion in capable technology that allows myriad locations to bring digital signage into their world to create a better story for their customers. But once you have that technology in place, how do you tell a...