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BUDGETING AND PRODUCTION
Building a creative content budget
By Denys Lavigne, Arsenal Media Inc., Arsenal Integrated Jan 24, 2011 Comments 0
In the same way that good creative content is a make or break element for just about any digital signage project, so is a solid, realistic budget. Even a great looking network can fail if the content stays on the screen past its...
How to pick a custom content provider
By Judie Stillman, Independent Content Consultant Jan 24, 2011 Comments 0
Whether it’s a one-time-only project, or an ongoing partnership, selecting a content provider is one of the most important decisions contributing to the success of any dynamic screen deployment. It doesn’t have to be hit or...
Do you feel lucky?
By Pat Hellberg, The Preset Group Jan 24, 2011 Comments 0
It’s a classic line, the final line from a classic film. Harry Callahan, the maverick cop played by the great Clint Eastwood, lets out a slight smile and caps “Magnum Force” with “A man’s got to know his...