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Why content is so important
By Paul Flanigan, Experiate Jan 19, 2011 Comments 0
As technology continues to advance in ways that allow even the most minor operators to utilize digital signage for their environments, awareness of the need for quality content continues to grow. It would seem obvious that replacing a...
Things my billboard taught me
By Paul Flanigan, Experiate Jan 19, 2011 Comments 0
When I was in Sacramento, the ballpark video board I operated had the unique feature of rotating 180 degrees to face the highway just outside the park to broadcast messages when the team was out of town. When I started creating messages for road...
Variety makes or breaks your programming plan
By Denys Lavigne, Arsenal Media Inc., Arsenal Integrated Jan 24, 2011 Comments 0
The old idiom about variety being “the very spice of life” is so true when planning and scripting content for digital signage projects. I’m guessing that so much of what you’ve seen in the marketplace is a sequence...
How to make your content planning and scripting effective
By Denys Lavigne, Arsenal Media Inc., Arsenal Integrated Jan 24, 2011 Comments 0
Effective content development takes a team and process. It won’t just happen. When our team develops new material, we go through a set of steps that lead us to conclusion material which meets objectives, has the client’s support, and...
Making great digital signage content: get better recall with chunking and coding
By Bill Gerba, WireSpring Technologies, Inc. Jan 24, 2011 Comments 0
Mnemonic tricks like chunking and coding can make your digital signage content more memorable. This is a simple effect that you can take advantage of to improve the recall rate for the messages on your screens, using special ordering of...